Dr. Boyd’s has a strong commitment to providing excellent service to all of our customers and visitors of our Websites, including respecting your concerns about privacy. We understand that you may have questions about how these Website collects and uses the information that you provide to us. We have prepared this statement to inform you of the privacy principles that govern this Website, including URL, which is listed in this privacy statement (“Statement”).
This Statement contains numerous general and technical details about the steps we take to respect your privacy concerns. We have organized the Statement by major processes and areas so that you can quickly link to the information of most interest to you.
At Dr. Boyd’s, meeting your needs and expectations form the foundation of everything we do–including protecting your privacy.
If after reviewing this Statement, you have any questions or privacy concerns please send an email to EMAIL or send a letter to: 2147 San Diego Ave. San Diego, CA 92122.
This Statement was last updated on September 12, 2011. In the future, we may need to make additional changes. All changes will be highlighted here so that you will always understand our current practices with respect to the information we gather, how we might use that information and disclosure of that information to third parties.
This Website does not collect personally identifiable information when you browse this Website and request pages from our servers unless you voluntarily and knowingly provide it to us. This means that we will not know your name, your email address, or any other personally identifiable information just because you browse the Website unless you:
- Access the Website from a link in an email that we sent;
- Have created a profile and you either login to your account or choose to be remembered via your cookie, including on your web-enabled mobile device.
In these cases we will know who you are based on the information you previously supplied to us. When you request a page from our Website, our servers log the information provided in the HTTP request header including the IP number, the time of the request, the URL of your request and other information that is provided in the HTTP header. We collect the HTTP request header information in order to make our Websites function correctly and provide you the functionality that you see on this Website. We also use this information to personalize content presented to you, better understand how visitors use our Website and how we can better tune it, its contents, and functionality to meet your needs.
When we need to collect personally identifiable information from you to provide you with a particular service, we will ask you to voluntarily supply us with the information we need. For example, if you would like to make a reservation at one of our facilities, we will ask you for information such as name, address, telephone number, email address, credit card number, and preferences to process your reservation. We will use your email address to send a confirmation and, if necessary, might use the other information to contact you for help in processing the reservation. We will also use your email address to:
- Send you a pre-arrival message summarizing your confirmation details and providing other information about the area and the hotel;
- Notify you about special offers and promotions as described in the email section of this privacy statement; as well as
- Send you periodic satisfaction or market research surveys.
You can opt out of marketing emails at any time. You can also opt out of Dr. Boyd’s research surveys. The same types of information would be requested to complete a gift certificate purchase or enter a sweepstakes or online game. On occasion, we use third parties to provide us with additional contact information about you given the information you provided to us directly. For example, if we know your name and postal address, we may use a third party to provide us with your email address. We would then use this information for market analysis and marketing purposes.
This Website is not intended for children and we do not knowingly solicit or collect personally identifiable information from children.
The personally identifiable information you provide to us for making a reservation is made available to the applicable facility for the purpose of meeting your reservation request. After making a reservation or completing a stay at a Dr. Boyd’s facility, unless you tell us otherwise, we will use the information you provide for marketing of Dr. Boyd’s products. Dr. Boyd’s may use the services of third-party mail houses for the sole purpose of mailing materials.
You can access URL from a web-enabled mobile device to find a facility (including clicking to call the hotel). You can make a reservation from a web-enabled device. When you make a reservation you will need to provide certain personally identifiable information such as name, email address and credit card information.
We treat the information you provide to us as confidential information; it is, accordingly, subject to our company’s security procedures and policies regarding protection and use of confidential information. When we ask you for credit card data, it is transferred over a Secured Sockets Layer (SSL) line, provided you are using a SSL enabled browser such as Microsoft Internet Explorer or Mozilla Firefox. We also use SSL on other pages where you would enter personally identifiable information. This ensures that your information is encrypted as it travels over the Internet. This secure mode is enabled before any such information is transmitted from your computer or web-enabled device. In addition, when accessing a secure server, the first characters of the site address will change from “http” to “https.”
After information reaches Dr. Boyd’s, it is stored on a secure server that resides behind firewalls designed to block unauthorized access from outside of Dr. Boyd’s. Because laws applicable to personal information vary by country, our facilities may put in place additional measures that vary depending on the applicable legal requirements. Information collected on the Websites covered by this privacy statement is generally processed and stored in the United States.
In addition to the stay-related services and required information sharing described directly above, Dr. Boyd’s does use the services of third parties, such as market researchers, fulfillment houses, email service providers and mail houses that process mail for the Dr. Boyd’s, persons authorized by you, and Dr. Boyd’s franchisees as well as such entities and marketing companies that provide these services for Dr. Boyd’s and Dr. Boyd’s franchisees. These parties are contractually prohibited from using personally identifiable information for any purpose other than for the purpose Dr. Boyd’s specifies. We do provide non-personally identifiable information to certain service providers for their use on an aggregated basis for the purpose of performing their contractual obligations to us. Except as described in this paragraph, we do not permit the sale or transfer of personally identifiable information to entities outside of Dr. Boyd’s and our third party service providers for any non-Dr. Boyd’s use without your approval.
Our Website uses “cookie” technology. “Cookies” are encrypted strings of text that a Website stores on a user’s computer. Our Website requires the use of a Cookie throughout the online reservation process. Without Cookies we will not be able to keep information you enter on multiple pages together. For example, unless URL can remember the dates you used in your stay search, we will not be able to check availability. Cookies also enable us to customize our Website and offerings to your needs and provide you with a better online experience. In addition, Cookies are used to:
- Allow registered users to sign in without typing their email each time;
- Measure usage of various pages on our Website to help us make our information more pertinent to your needs and easy for you to access; and
- Provide functionality such as online reservations that we believe would be of interest and value to you.
We use third-party advertising technology to serve ads when you visit our Website and sites upon which we advertise. This technology uses information about your visits to this Website and the sites upon which we advertise, (not including your name, address, or other personally identifiable information), to serve our ads to you. In the course of serving our advertisements to you, a unique third-party persistent Cookie may be placed or recognized on your browser. In addition, we use beacon gifs (see description below), provided by our ad-serving providers, to help manage our online advertising. These beacon gifs enable our ad server to recognize a browser’s Cookie when a browser visits this site and to learn which banner ads bring users to our Website and whether a reservation on URL is executed. The information our ad-serving providers and we collect through this technology is not personally identifiable.
You may set your browser to block Cookies (consult the instructions for your particular browser on how to do this), although doing so will adversely affect your ability to perform certain transactions, use certain functionality, and access certain content on our Website.
Dr. Boyd’s and its third-party service providers use pixel tags (also known as “clear gifs” “beacon gifs” etc.). Pixel tags are not visible to the user of the Website and consist of a few lines of computer coding delivered with the Web page. Pixel tags are not used to collect any personally identifiable information about you apart from what you voluntarily provide us in your dealings with Dr. Boyd’s. Dr. Boyd’s and our email service provider use pixel tags to:
- Track customer response to Dr. Boyd’s advertisements and Website content;
- Determine your ability to receive HTML-based email messages. Our email service provider includes a pixel tag, which they refer to as a “coded sensor” in all of the HTML-based messages sent on our behalf. The sensor activates when the email message is opened and flags the email address of the user as one that is capable of receiving HTML-based email messages. This capability helps our service provider to send the email in a format you can read. The sensor does not collect or use any other information. If you cannot receive HTML, you will not receive a functioning sensor;
- Know how many users open an email and allow our service provider to compile aggregated statistics about an email campaign for us; and
- Allow us to better target interactive advertising, enhance customer support and site usability, and provide offers and promotions that we believe would be of interest to you.
It is our intention to only send you email communications that will be useful to you and that you want to receive. When you make a reservation or contact Dr. Boyd’s via email and provide your email address, we will periodically contact you via email and provide information about special offers and promotions that may be of interest to you. These communications will relate to Dr. Boyd’s offers which may also include the promotions of select, reputable third parties with whom Dr. Boyd’s has a strategic marketing relationship because they offer products or services that we believe would be of interest to you. We typically use third party email service providers to send emails. These service providers are contractually prohibited from using your email address for any purpose other than to send Dr. Boyd’s related email.
We provide you the ability to define and modify your mailing preferences online at anytime including unsubscribe from all marketing communications. To unsubscribe, go HERE. In addition, every time you receive an email, you will be provided the choice to opt-out of future emails by following the instructions provided in the email.
On occasion, we conduct sweepstakes and online games that entitle the winners to prizes. Each sweepstakes or online game has it own terms and conditions. Some sweepstakes and online games require you to choose to enter and for others you will be entered automatically if certain elements described in the sweepstakes or online games terms and conditions are met (e.g., making a reservation with a certain credit card). You will be informed before a transaction is executed if it will result in an automatic entry into the sweepstakes. As part of entering a sweepstakes or online games certain personally identifiable information such as name and email address will be required. We may use this information to send future communications about specials and offers. As stated in the email section of this privacy statement, every time you receive a marketing email you will be provided the choice to opt-out of future marketing emails by following the instructions provided in the email.
This is a United States Website and is subject to laws of the United States and the State of California. Dr. Boyd’s will disclose personally identifiable information without your permission when required by law, or in good faith belief that such action is necessary to investigate or protect against harmful activities to Dr. Boyd’s customer, guests, visitors, associates, or property (including this site), or to others. As mentioned previously, laws related to personally identifiable information vary by country.
If you are a customer who resides in the State of California, you have the right to request from Dr. Boyd’s a list of third parties with whom we shared personally identifiable information about you for their own direct marketing purposes during the previous calendar year. Although Dr. Boyd’s does not share personally identifiable information with unrelated third parties for their own direct marketing purposes, other facilities, which are separately owned and operated by franchisees of Dr. Boyd’s, are permitted to use the personally identifiable information they receive from Dr. Boyd’s to market the Dr. Boyd’s Facility that they franchise. If you would like to request information about the franchisees that may have obtained personally identifiable information about you during the immediately preceding calendar year, please contact us.